The New J. Crew in SoHo

and what I loveeeeeeee

I've long admired J. Crew, but there was a time when the clothing felt lackluster and of lesser quality. However, since Olympia Gayot became the women’s creative director in 2020, everything has undergone a remarkable transformation for the better (IMO!).

To me, J. Crew embodies the perfect blend of classic, timeless sophistication with a playful twist at an affordable price point. The new SoHo store environment felt elevated and luxurious and the quality of the clothing has never been better in my opinion.

Here are 10 items I really loved:

1. Sweetheart tank dress with poplin skirt: $98